AB Testing Book | 15 Chapters and Slides S.No Description Link 1 Intoduction to AB Testing Learn the basics 2 When to Use AB Testing When use ab testing 3 Setting Up A/B Tests Setup Ab tests 4 Learn Statistical Fundamentals Statistics 5 Designing Effective AB Tests Design A/B Tests 6 AB Testing Tools tools for AB Tests 7 Running A/B Tests Run A/B Tests 8 analyzing A/B Test Results Advance Techniques 10 A/B Testing for Different Channels different Channels 11 Ethical Considerations in A/B Testing Ethical Consideration 12 Cast Studies & Lessons Learned for AB Testing Case Studies 13 Building a Culture of A/B Testing AB Testing culture 14 The Future of A/B Testing Future - ABExperiment 15 Summary of Book and Conclusion Conclusions